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Date: 2010-01-06 04:02 pm (UTC)
I'm trying to remember where I read that, although search engines can read both [b] and [strong], [strong] acts more like a tag, and is seen as a more significant word, so when coding with an eye toward being searched, words in [strong] are more likely to draw people to your site, or words to that effect.

I can't personally vouch whether that's accurate, of course...
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